This fund invests as a participant in syndicated deals at the Angel - Series A stage. We are focused on entities with a head office inside the Greater Toronto Area so that we can work on a face-to-face basis with founders. We have a focus on businesses enabling digital commerce in the e-commerce, physical retail, and B2B commerce.Learn more
Our secondary fund is an opportunity fund making significant minority or joint-venture equity investments into high-quality companies for growth initiatives. Target investment amount for the fund is up to $10m per portfolio company, but we are flexible in terms of size and we are able to execute larger transactions if necessary.Learn more
Our leadership team identifies business leaders who understand both themselves and their opportunity, have taken steps to prove their concept, and now need capital to grow. We look for these 5 qualities in our dreamers:
Your vision is clear and valuable; something that grand must be driven to completion.
Our goals is to be long-term partners in sustainable companies. We invest time into honest entrepreneurs who care about the people and environment around them.
We empower teams who share our vision of sustainable profitability. Shortcuts in execution, quality or safety are never the solution.
We understand the drive to build and to lead. We want to help you realize your maximum potential and help you empower your team to create the most sustainable business possible.
We get it all: sacrifice, passion, desire, risk and fear. And we believe in our entrepreneurs - they will win.
Our investment capital is sourced from high-net-worth families as well as individuals that are successful entrepreneurs, executives and investors who have skillfully operated leading companies in a variety of industries. Our investors bring extensive inventor experience from around the world.
As founder and managing partner, Gershon is a passionate investor with 18+ years of broad business experience in companies of all sizes. He has successfully combined his notable financial literacy with his natural entrepreneurial flair to establish a proven track record of supporting management teams in delivering stable growth in diversified industries and geographies.
Victor is a principal of Vitality’s investment team. Previously, he transitioned into Loyalty Markets (a Vitality company) to assist in the turnaround and transition into the growth phase of the company.
"Nothing in the world is worth having or worth doing unless it means effort, pain, difficulty. I have never in my life envied a human being who led an easy life. I have envied a great many people who led difficult lives and led them well.”
"Success is not final; failure is not fatal: It is the courage to continue that counts."
"Happiness does not come from doing easy work but from the afterglow of satisfaction that comes after the achievement of a difficult task that demanded our best."
"The supreme quality for leadership is unquestionably integrity. Without it, no real success is possible, no matter whether it is on a section gang, a football field, in an army, or in an office."
"If your actions inspire others to dream more, learn more, do more and become more, you are a leader."
"The secret of getting ahead is getting started."
"I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance."
"Give your dreams all you've got and you'll be amazed at the energy that comes out of you."
"The world steps aside for the man who knows where he is going."
"I learned that courage was not the absence of fear, but the triumph over it. The brave man is not he who does not feel afraid, but he who conquers that fear."
"If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But, if each of us hires people who are bigger than we are, we shall become a company of giants."
"When you want to succeed as bad as you want to breathe, then you'll be successful."
"If You're Not Embarrassed By The First Version Of Your Product, You’ve Launched Too Late"